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What is the difference between business to business and consumer marketing?




What is the difference between business to business marketing and consumer marketing?

Its part of a question for my AS level business studies homework but I don’t know what each of these are, please help!

Thakyou (:

The Discussion

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  • Vicki Z July 3rd, 2009 at 11:01 am #1

    Business to business marketing is facilitating the sale of one business’s products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations.

    Consumer marketing is selling directly to the customer.

    All the best to you with your studies!

  • MadMike July 3rd, 2009 at 11:01 am #2

    pretty self explanotary, business to business or b2b marketing is marketing specifically to other businesses.

    while consumer marketing is directed towards consumers.

  • missshawna_r July 3rd, 2009 at 11:01 am #3

    Do YOU know the difference between business to consumer marketing (B2C Marketing) and business to business marketing (B2B marketing?
    B2C marketing is product driven whereas B2B marketing concentrates on building business relationships.
    this is taken from the first website….
    google your question sometimes works too

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